CRAFTLUX
Automation

How Automated Follow-Up Helps Contractors Win More Jobs

Most quotes get sent and forgotten. A simple follow-up sequence can double your close rate without you doing any extra work.

By Jayden SchedelApril 23, 20265 min read
Automation workflow diagram on a screen

Industry data is brutal: most B2C sales need 5–8 touches before they close, but the average business gives up after 1 or 2. Renovation is no different.

The simple sequence that works

  1. Day 0: send the estimate with a clear next step.
  2. Day 2: short text, 'Just wanted to make sure my email landed. Any questions?'
  3. Day 5: email with a couple of recent finished projects similar to theirs.
  4. Day 10: text, 'Still want to make this happen this season?'
  5. Day 21: 'Closing this one out, let me know if the timing changes.'

Why it works

Most homeowners aren't ghosting you. They're busy, their partner had a question, the timing slipped, they forgot. A polite, scheduled nudge brings half of those back to life.

Automate it once, win forever

Build the sequence once in your CRM. Tag every new quote as 'sent', and the system runs it for you. You'll forget. It won't.

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About the author

Jayden Schedel

Founder, Craftlux Studio · 14 years on the tools

I spent 14 years in renovation before building Craftlux. I build the lead systems I wish I'd had: websites, AI receptionists, and follow-up automation made for contractors who'd rather be on site than in front of a screen.

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Craftlux Studio helps renovation contractors capture more leads and stop missing opportunities with high-converting websites, AI receptionists, and automation systems.

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Built by a contractor. Designed to help contractors book more jobs.

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