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Contractor Websites

The Best Website Features for Renovation Contractors

Your website doesn't need to be fancy. It needs to do four jobs really well. Here's the short list.

By Jayden SchedelApril 21, 20265 min read
Designer reviewing a contractor website mockup

Most contractor websites are doing too much and saying too little. The best ones are simple, fast, and obvious about what to do next.

The four jobs your website has to do

  1. Prove you're real and you've done this before (photos, reviews).
  2. Explain what you do and where you do it.
  3. Set expectations on pricing or process so the right people self-select.
  4. Make it stupidly easy to get in touch in under 10 seconds.

Features worth having

  • A click-to-call button visible on every page on mobile.
  • An online booking calendar for free consultations.
  • A real photo gallery, organized by service.
  • Trust signals: licensed, insured, years in business, BBB, association logos.
  • Embedded Google reviews, not screenshots.

Features you can skip

Slideshows, parallax everything, music, chatbots that ask 'How can I help?' three times. They look busy and they slow the site down. Speed wins.

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About the author

Jayden Schedel

Founder, Craftlux Studio · 14 years on the tools

I spent 14 years in renovation before building Craftlux. I build the lead systems I wish I'd had: websites, AI receptionists, and follow-up automation made for contractors who'd rather be on site than in front of a screen.

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Craftlux Studio helps renovation contractors capture more leads and stop missing opportunities with high-converting websites, AI receptionists, and automation systems.

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