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Website vs Facebook Page: What Contractors Actually Need

A Facebook page is not a website. Here's why, what each one is actually for, and what you should focus on first.

By Jayden SchedelApril 10, 20265 min read
Laptop displaying a clean website on a desk

I hear this all the time: 'I don't need a website, I've got Facebook.' I get it. Facebook is free, and you can post photos in two minutes. But Facebook is a magazine. A website is your storefront.

What each one actually does

  • Facebook: keeps past customers and friends in the loop. Decent for social proof, weak for new leads.
  • Google Business Profile: shows you on the map when locals search. Critical.
  • Website: explains who you are, what you do, what it costs, and how to book. Owned by you forever.

Why Facebook alone hurts you

Most homeowners researching a $40,000 renovation are not going to hire someone whose only online presence is a Facebook page. It feels casual, and renovations don't feel casual when you're writing the cheque.

What your website needs (and doesn't)

You don't need 14 pages. You need a homepage that shows your work, a services page, a clear way to contact you, and proof you've done this before. That's it.

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About the author

Jayden Schedel

Founder, Craftlux Studio · 14 years on the tools

I spent 14 years in renovation before building Craftlux. I build the lead systems I wish I'd had: websites, AI receptionists, and follow-up automation made for contractors who'd rather be on site than in front of a screen.

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Craftlux Studio helps renovation contractors capture more leads and stop missing opportunities with high-converting websites, AI receptionists, and automation systems.

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