You're on site. The phone rings. You miss it, and they call the next guy.
I build the system that answers every lead, follows up automatically, and gets you found, so you stop losing work you already won.
14 years on the tools. I know how renovation actually works.
Book a free callFree 15-minute call. No pitch, no pressure.
Manifesto
The missed call. The forgotten follow-up. Each one is a job that went to someone else.
The contractor who answers first usually wins. Most renovators are losing that race without knowing it.
Who you're working with
I spent 14 years in construction, so I know exactly what a missed call costs you. That's why I built Craftlux. I don't just make websites. I build the whole system that answers every lead, follows up automatically, and gets renovation contractors found on Google, so you stop losing work you already earned. I build it around how renovation actually works, because I've lived the job site side of it.
Based in British Columbia, working with renovation contractors across the Okanagan, Vancouver Island, and beyond.
How It Works
Show up first when homeowners search.
Calls and inquiries answered instantly.
Reviews build, rankings rise, work follows.
What You Get
Not just a website. Everything that gets a homeowner to find you, reach you, and choose you.
Your Google profile, set up and managed so homeowners find you first
Every call, text, and inquiry answered and followed up automatically, so you stop losing jobs to a missed call
A website built to make homeowners trust you with a big job
Every quote and conversation stays warm, so opportunities don't go cold and follow-up never gets forgotten
I run and manage the whole system, so you stay on the tools and never touch the tech
I set it up, I run it, you keep building.
Why Me
I'm not a marketer who read about construction. I framed, finished, and ran renovation jobs for 14 years. I know how homeowners buy, why contractors lose work, and how to build systems around how renovation actually works.
Selected Work
2024 — 2026
When a homeowner finds you, this is what they land on. Built to win the big job.
7 days ago on Google
7 days ago on Google
Today on Google
What Happens Next
You keep doing the work you're good at. I handle everything that gets the next job in the door.
A free 15-minute call. No pitch. I learn how you currently get work, where leads are slipping, and what your jobs are actually worth. By the end you'll know exactly where you're losing work, whether or not we go further.
I set up the whole thing around your business. Your Google profile so homeowners find you, a site that makes them trust you with a big job, and the lead answering and follow-up that makes sure nothing slips while you're on site. You don't touch the tech. I handle the setup start to finish.
Once it's live, every call, text, and inquiry gets answered the moment it lands. Quotes get followed up automatically. Finished jobs turn into reviews that push you higher on Google. The leads you were already losing start turning into booked work.
I manage and tune the whole system every month, so it keeps getting you found and keeps your pipeline moving. You get one simple place to see every lead, quote, and job. If something can work better, I fix it. You just keep building.
That's it. A three-month minimum so the system has time to work, no tech for you to learn. Just a system that stops you losing work you already earned.
No pitch, no pressure.
One kitchen renovation can pay for this for years.
You don't need hundreds of leads. You need the one estimate that went quiet while you were on the next site — the homeowner who got busy, the question that never got answered, the quote that slowly went cold. Craftlux keeps those conversations alive in the background, so more of the jobs you already earned actually get booked.
FAQ
Most renovators lose work they never hear about, the missed call, the quote they forgot to follow up on, being invisible on Google. This system gets you found when homeowners search, answers every lead the moment it comes in, and follows up automatically. You stop losing jobs you already earned.
Almost none. I set the whole thing up and run it. I just need a short call to understand your business, a few photos of your work, and your logo if you have one. After that, you keep building and the system runs in the background.
That's fine. If your site is solid, I build the lead system around it and tune up your Google profile. If it needs work, I handle that too. You only pay for what you actually need, that's why the setup has different tiers.
Most setups are live within about a week, depending on how quickly I get your info. I'll always give you a clear timeline up front.
Three months. Not to lock you in, but because that's how long it takes to see real results. Getting found on Google, building reviews, and turning leads into booked jobs builds over the first few months. Staying the three months means you actually get the payoff from your setup instead of quitting right before it lands. After that, it's month to month.
I'm based in Kelowna and work with renovation contractors throughout British Columbia, Alberta, and across Canada. Because everything is done remotely, I can build websites, optimize Google Business Profiles, and set up AI receptionists for contractors anywhere.
Yes. I set up AI receptionists that answer missed calls, text leads back instantly, qualify inquiries, and help turn more phone calls into booked jobs. The goal is simple: stop losing work to missed calls and slow follow-up.
Yes. I optimize websites, Google Business Profiles, reviews, and local SEO so homeowners can actually find you when they're searching for renovation services. The goal isn't just traffic — it's turning searches into booked jobs.
Yes. Every website is designed mobile-first because most homeowners are searching on their phones. The sites are built for speed, SEO, and converting visitors into leads, not just looking good.
Yes. I specialize in renovation contractors and home service businesses because I understand how the industry works and what it takes to turn leads into booked jobs. I focus on helping contractors stop losing opportunities to missed calls, poor websites, and weak online visibility.
Tell me a bit about your business and I’ll be in touch.
