How to Get More Kitchen Renovation Leads
Kitchens are the highest-ticket reno most homeowners ever pay for. Here's how to position yourself so the good ones call you first.
Kitchen renos are the deepest pocket in residential renovation. The homeowner is researching for months before they ever pick up the phone. If you want better kitchen leads, you have to be the contractor they find during that research window.
Be findable on Google for the right phrase
Most homeowners don't search 'general contractor'. They search 'kitchen renovation [city]' or 'kitchen remodel cost [city]'. Your Google Business Profile and your website both need to use that exact language, not industry jargon.
Show finished kitchens, not job sites
Dust-covered drywall photos don't sell. Clean, well-lit afters do. If you can only afford one paid photo shoot a year, spend it on a finished kitchen.
Make pricing approachable, not exact
Homeowners are scared of being judged for not knowing what kitchens cost. A simple 'Most of our kitchens land between $X and $Y' on your website removes the fear and pulls the right callers in.
Answer fast
Kitchen leads call multiple contractors. Whoever responds first within the hour wins most of the time. An AI receptionist handles this even if you're on another job.
Jayden Schedel
Founder, Craftlux Studio · 14 years on the tools
I spent 14 years in renovation before building Craftlux. I build the lead systems I wish I'd had: websites, AI receptionists, and follow-up automation made for contractors who'd rather be on site than in front of a screen.
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