How to Optimize Your Google Business Profile
Your Google Business Profile is the single biggest free source of renovation leads you have. Here's the exact setup that wins the local map pack.
Your Google Business Profile (GBP) is the first thing a homeowner sees when they search for a contractor near them. Most contractors have one. Almost none of them have it dialed in.
The non-negotiables
- Use your real business name. No keyword stuffing like 'Smith Reno - Kitchen Bathroom Kelowna'. Google will suspend you.
- Pick the right primary category: 'General contractor', 'Kitchen remodeler', or 'Bathroom remodeler', whichever is your bread and butter.
- Add every service you offer as a service item with a short description.
- Set your real service area. Cities and neighbourhoods, not provinces.
Photos matter more than you think
Profiles with 30+ real photos get noticeably more calls. Upload finished work, the truck, the crew, and the shop. Refresh monthly. Stock photos hurt you.
Post weekly, even short updates
Google rewards active profiles. A 60-second weekly post about a job you just finished or a service you're offering is enough to signal that you're alive and operating.
Reviews and replies
Reviews are ranking fuel. Reply to every single one, good and bad, within a few days. Reply length matters less than reply consistency.
The Q&A section
Seed it yourself. Ask common questions from your own account, then answer them from your business account. It pre-empts hesitation and gives Google more content to read.
Jayden Schedel
Founder, Craftlux Studio · 14 years on the tools
I spent 14 years in renovation before building Craftlux. I build the lead systems I wish I'd had: websites, AI receptionists, and follow-up automation made for contractors who'd rather be on site than in front of a screen.
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